When it comes to social media, this gets extra important. Remember my "dip in" theory of social media? It includes setting yourself a time budget for your use of social media (because it's all too easy to get sucked into a vortex of Facebook updates and Twitter hashtags). Sticking to a sensible amount of time using social media (especially if it's for your business) makes it less likely that you'll waste time.
|I wonder what goal I've got in mind for increasing my Facebook page "likers"?|
So what might these social media goals be? Keeping it simple is definitely the way to go so consider some of these possibilities, depending on what social media you're using:
- Number of Facebook page "likers"
- Number of Twitter followers
- Number of connections on LinkedIn (bearing in mind quality over quantity) or number of followers of your LinkedIn company page
- Number of ... you get the idea? Not that number is everything of course - anyone can buy thousands of fans from Cambodia or the Philippines for their Facebook page - so make sure your goal is to get quality followers who want to interact with you (and ultimately buy your product or service)
And if you're a geeky stats lover and want to go a bit deeper (without spending too much time on it, of course!) then have a look at some of these:
- Quality of Facebook "likers" - look in the demographics section and, for example, improve the proportion of likers who fit your targets (eg age group or gender); especially if you're running a location-dependent business, then look in your demographics and try to improve the proportion of likers who live in your local area
- Number of comments on your Facebook posts
- Number of retweets and/or @mentions on Twitter
- Interaction on your LinkedIn posts (comments, likes, shares)
You definitely need to decide for you which statistics are important (the fewer the better) and then figure out some numbers that work for you and your goals. I review them every month (or nearly. I admit I don't always get to it. But do as I say, not as I do!). I've put down some new numbers to chase in 2013 and I'm looking forward to it already.