I have a few answers, starting mostly with tapping my smartphone and suggesting they might need one too (honestly, I need all the help I can get and a smartphone makes me a tad smarter, or at least more able to do stuff when I get a spare moment), they may well need to lock themselves in the bathroom to read their Twitter stream but most importantly, you don't have to keep up with everything!
|Using smartphones on the train (to keep up with social media?!) via Retinafunk|
In an interesting piece on social media rejection, the ever-wise Valerie Khoo has some sage words:
For those of you getting overwhelmed by the number of Tweets you are viewing, just remember … you don’t have to read every single one of them. That’s just insane. I thought Twitter was best described by US technology journalist and uber-podcaster Leo Laporte. He suggests that you think of Twitter like a river. And every so often you stand on the bridge that crosses the river and watch what goes by. You don’t have to keep up with what went past a few hours (or days) ago and you can step off the bridge at any time. But while you’re on it, you may choose to interact and respond to whatever you see going past at the time.My sentiments exactly! Never, ever feel like you need to keep up with everything on social media. That's not the point of it. I know, for example, that on Twitter feeds I manage, I schedule the same message to run a few different times simply because that's the way it works - people just pop in now and again and see what's there at the time.
So relax. Dip in, enjoy, then get out and do something else. That's social media. Easy!